Are You Missing The Largest Opportunity As A Personal Trainer?

First off I want to thank you.  You are among the top 10 percent of this amazing industry.  Less than 10 percent of professionals take the time to invest in additional training.  The odd thing about that is that we are all in the business of trading our value to the market.  It seems like it would only make sense to invest in ourselves.  This equates to one word, “security.”  As you’ll read in just a moment, you’ll see that we are a part of one of the fastest growing industries in the country (Assuming you live in the United States). With this training you’ll have a competitive edge over all other trainers.So what are we a part of?  How big is the personal training industry and where is it going?  Let’s start by looking at some statistics.  This will give you an idea of the business potential you have ahead of you. Later we’ll learn the specific skills to make an impact, but for now, let’s look at the numbers.According to the United States Census, there are 311,000,000 people in the United States right now!  That is a lot of people.  If you were wondering if there was an abundance of clients, you now have your answer. Based on research conducted by the International Obesity Taskforce (IOTF), over 30% of the US population is clinically obese.  That means that over 93,000,000 people in the United States are clinically obese. Let that number resonate for a second. 93,000,000 people!All of these people are subject to obesity related diseases.  Let’s take a look at some right now:

High Blood pressure, hypertension – One-third of all cases of high blood pressure are associated with obesity High blood pressure is twice as common in adults who are obese than in those who are at a healthyweight.

High blood cholesterol – 50% more likely to have elevated blood cholesterol levels.

Diabetes Type 2 – non-insulin dependent accounts for nearly 90% of all cases of diabetes. Researchers estimate that 88 to 97% of type 2 diabetes cases diagnosed in overweight people are a direct result of obesity

Congestive heart failure – obesity increases the risk of congestive heart failure, a potentially fatal condition in which the heart muscle weakens, progressively losing the ability to pump blood.

Heart disease – heart attack, congestive heart failure, sudden cardiac death, angina or chest pain, and abnormal heart rhythm is increased in persons who are overweight or obese.

Stroke – There is a link between obesity and stroke; this is particularly the case for people whose fat is situated predominantly in the abdominal region. Overweight people are more likely to have high blood cholesterol levelsand high blood pressure, but these associations are not the only explanations for the greater stroke rate.

Gallstones and gallbladder disorders.

Gout – the condition may develop in people with obesity incidents are remarkably higher, Gout is strongly associated with obesity.

Osteoarthritis – Obesity may be a major factor in the development of osteoarthritis, particularly of the knee and especially in women.

Some types of cancer -such as endometrial, breast, prostate, and colon

Complications of pregnancy.

Poor female reproductive health – examples would be menstrual irregularities, infertility, irregular ovulation.

Bladder control problems – such as stress incontinence.

Psychological disorders -such as depression, eating disorders, distorted body image, and low self- esteem.

Many of us know people that have suffered from these illnesses and diseases.  For many this is a very sensitive subject.  This is a self perpetuating problem causing many physical and psychological barriers to living a healthy lifestyle.  We are in an exciting position as personal trainers to be a catalyst for change.  Now, this might not be your market, and that’s okay.  I just want to give you an idea of how large our potential impact can be if we just focused on obesity.  Of course, we may want to focus on sports, children, family, bootcamps, or any other area of fitness that excites you.  For this specific example, we’re just using obesity.

So with all of these people how many trainers are there? According to the Bureau of Labor Statistics fitness professionals held about 261,100 jobs in 2008. About 61 percent of all personal trainers and group exercise instructors worked in fitness and recreational sports centers, including health clubs. Another 13 percent worked in civic and social organizations. About 9 percent of fitness workers were self-employed; many of these were personal trainers, while others were group fitness instructors working on a contract basis with fitness centers. Not bad so far. 93 million clinically obese and only 261,100 fitness related jobs in 2008.  Let’s say that over the last 3 years 40 thousand more joined the fitness ranks.  We’re still looking pretty good as a market.

Over the next ten years, fitness workers are expected to increase 29 percent over the 2008–18 decade, which is much faster than the average for all occupations. These workers are expected to gain jobs because an increasing number of people are spending time and money on fitness.  People want to increase their quality of life.  Not only that, but more businesses are recognizing the benefits of health and fitness programs for their employees.

Another large population that will be growing for the next 20 years are the aging baby boomers, one group that increasingly is becoming concerned with staying healthy and physically fit, will be one the main drivers of employment growth in fitness workers. An additional factor is the combination of a reduction in the number of physical education programs in schools with parents’ growing concern about childhood obesity. This will increase the need for fitness professionals to work with children in nonschool settings, such as health clubs. Increasingly, parents also are hiring personal trainers for their children, and the number of weight-training gyms for children is expected to continue to grow. Health club membership among young adults has grown steadily as well, driven by concern with physical fitness and by rising incomes.

As health clubs strive to provide more personalized service to keep their members motivated, they will continue to offer personal training and a wide variety of group exercise classes. Participation in yoga and Pilates is expected to continue to increase, driven partly by the aging population, which demands low-impact forms of exercise and seeks relief from arthritis and other ailments.

And that’s just a couple of markets.  Think of all of the people you know or have heard talking about low back pain, or knee pain, how about shoulder pain?  Once again this is just an example paired with some actual numbers.  So let’s do a little bit of math.

Let’s just assume that the 300,000 fitness professionals were all personal trainers and they were just going to work with the 93,000,000 obese in the USA, they would all have about 31 clients to get started with. That is not including any other goals at all.  Not off to a bad start.  Remember, this is just an example, we know every trainer isn’t just going to train obese clients.  Including the overweight population that number doubles bringing us to 186,000,000 doubling our potential client base. I hope you have a good idea of how big of an impact you can have. With the skills you’re about to learn, you are going to be able to confidently interact with the market of your choice.

So what’s our role in the fitness industry? I believe Gandhi said it best when he said “My life is my message.”  When you think of a fitness professional, who do you think of?  What type of person comes to mind?  Is it a messy, smelly, unhealthy, unorganized, overweight, smoking, rude person that you picture?  Or are they the complete opposite? If you’re like most people, you picture healthy, passionate, motivated, disciplined, organized professional.  They care for their bodies, inside and out.  They have a passion and a deep desire to help people achieve their fitness goals and have fun in the process.

Fitness professionals are usually a product of the product. This means we also participate in a regular fitness routine. If you live what you say, people will believe you and respect you.  Now you don’t have to look like Miss America or Mister Universe. You just have to live a healthy lifestyle and practice what you preach. Our role is to walk the path and lead by example.  No so strict that you can’t enjoy yourself, but when you think about who you are a role model for, and who you are leading, look at it from their perspective.

Questions?  Comments?  Want to add to the list? Get involved below.

P.S. Click here if you want to learn a step by step-by-step approach to a SIX FIGURE TRAINING BUSINESS!

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